After studying Media Design and Philosophy I setup a marketing agency and failed. Through this failure I found my purpose: I wanted to make a difference and be free.

So for the next 14 years I set out to work as a media-design and branding freelancer while being engaged as a volunteer wherever I went. Over time I became better and better at diagnosing strategy issues with my clients and learned how to direct people into the right direction when it comes to crafting their identity and streamlining everything they do to achieve the best results.

At some stage I realised that there was kind of an underlying pattern in the feedback clients gave me: They would always tell me that working with me they got lots of clarity.

So I decided to put my main focus where I can serve best and combine it with my passion for people and the planet:

I help purpose-driven entrepreneurs & social impact businesses to define and streamline their brand so they can grow without selling their soul.


I was lucky to be born into a family that was open-minded and conscious.

My father was into Bhagwan at the time I was born and was absolutely obsessed with helping humanity through his naturopathic discoveries for the rest of his life. He planted a deep desire and understanding in my heart that life is not only about filling up your bank account but about living a life of purpose and happiness.

My mother was a painter and I could always watch her create those beautiful oil landscapes on canvas. She painted outside and allowed me to be there with her. Her love for nature was contagious.

My parents gave me a deep love and appreciation for mother nature and humanity which have shaped my life.

Apart from my parents and my grandmother my grand uncle was a huge inspiration for me when I was a child. He was a resistance fighter and catholic priest in Nazi-Germany, sent to a concentration camp for high treason in 1938 and then freed by Americans in 1945. He taught me to always stand up for what you believe and that just because you think you won’t make a difference it doesn’t mean you shouldn’t do anything - it’s our obligation to take action, no matter if we believe we can make a difference or not.

When I left high school and went to college and university to study philosophy and later on media design I soon began traveling the world as a backpacker discovering different cultures on my own and my love for human diversity and my compassion for those in need grew.

After experiencing my first business failure with an agency startup I decided that a plain commercial career wasn’t for me and while most of my friends from university would go to work for advertising agencies I started to work as a freelance media designer while traveling places like Iran, India, South East Asia and South America and looked for volunteer opportunities along the way so I could be involved with humanitarian work and start giving back the way I wanted to.

In 2010 I met my wife in Peru. We were both mixing concrete in a humanitarian relief project right after a major earthquake in the coastal town of Pisco.

Early 2011 my dad passed away in Germany so we took care of the mess. After we dealt with everything we decided to continue following our passion together so we started traveling and volunteering. Our travels took us to Nepal, India, Thailand, Australia, Argentina and back to Peru where our two sons were born.

While for the first 10 years or so of my life as a freelancer I would work as a generalist media designer doing everything from web-design to branding in the past couple of years brand strategy became my professional passion and to connect that with helping people who are consciously making an effort to bring this world forward seemed like the perfect plan.

I now help purpose-driven Entrepreneurs & social impact businesses gain Clarity And Streamline Their Brand So They Can Maximise Sales AND Impact.

I help them unleash their greatest potential to create wildly profitable brands while maintaining integrity. 

I know how it feels to care about making a difference but also wanting to follow ones entrepreneurial instincts to grow bigger.

If that's you I’ll help you gain clarity and focus so you can maintain momentum and integrity, and stand out from everyone else, even in times of increased competition.

This will help you create an unshakable relationship with your customers and make sure your business survives in the long run.

It all boils down to one essential question: Who are you?